William MacPheadair

My name is William MacPheadair, which means “son of Peter” in Irish. I am a seasoned writer and have been immersed in the ecommerce industry since 1992.

Business Growth

The Benefits of a Content-Centric Business Model to Grow Your Business

April 20, 2023

It’s no secret that content is king. In today’s digital age, having a content-centric business model is ...

Business

“My Way or the Highway”…But What If Everyone Picks the Highway?

February 17, 2023

‍It’s no secret that the “My Way or the Highway” model is one of the most popular models for business ma...

Communication

Internal Communication: Working at full Potential!

February 14, 2023

‍Today’s businesses have more communication tools at their disposal than ever before. But, with all thes...

Content Strategy

Incorporating User Data Into Your Content Plan

February 9, 2023

‍Incorporating user data into your content plan allows for the most effective use of resources by target...

Content Creation

10 tips to start Content Creation

February 7, 2023

Content creation is a critical part of any marketing strategy. It’s a great way to reach your target aud...

Strategy

6 Tips to Optimize Your E-commerce Category Pages.

February 1, 2023

E-commerce category pages are an essential component of any online store, as they help customers find wh...

Content Editing

The Dangers of Using Grammarly to Automate Writing

January 31, 2023

Grammarly is a powerful and effective tool for helping writers improve their grammar and spelling, but i...

Business Growth

Getting the Most Out of Your Content: How to Measure Success

January 12, 2023

We live in a digital age where content is king. Content is everywhere, from social media to websites, an...

Strategy

See How Decision Science Can Be Your Big Break in 2023!

January 10, 2023

‍The business world is rapidly changing, and with it, the tools and techniques are used to manage and su...

Business Growth

Take Your Content Strategy to the Next Level to Achieve Maximum Impact

January 9, 2023

Developing your Content Strategy is essential for any business looking to reach its target audience and ...