Challenge: 

Chalet Market, a Montana-based provider of premium meats and specialty foods, sought to expand their online presence and attract a wider audience to their Shopify store. While their products were high-quality and unique, they found their online store traffic stagnant.

Solution:

Recognizing the potential of content marketing to drive traffic and engagement, Chalet Market partnered with Content Basis in March 2024 to revamp their blog strategy. Our team crafted a bespoke content plan, aligning with Chalet Market's product offerings and target demographic. Through keyword research and a deep understanding of their customer base, we identified compelling blog topics designed to attract, inform, and ultimately convert website visitors into Shopify customers.

Implementation:

Content Basis implemented a weekly blog posting schedule, focusing on content that showcased Chalet Market's unique products, brand story, and provided value to their target audience. Posts included:

• Product Spotlight Content: We highlighted key products with in-depth articles designed to inform customers and build desire. For example, "Discover the Rich Flavor of Buffalo Salami from Chalet Market" highlights the product's unique qualities and includes a "View Product" and "Add to Cart" button.
• Engaging Storytelling: We used narrative-driven content to connect with readers on a deeper level, showcasing the brand's values and the story behind their products. The "Buffalo Teriyaki Jerky's Flavorful Journey" article, for example, traces the journey of the product from sourcing to production, emphasizing Chalet Market's commitment to quality.
• Recipe Inspiration: We provided recipe ideas tailored to specific products, encouraging readers to use Chalet Market products in their own kitchens. "Buffalo Salami Pizza" is one example of a recipe featured on the blog.
• Informational Content: We addressed customer questions and provided valuable information relevant to Chalet Market's products and brand. The article "Lean and Nutritious: Health Benefits of Elk and Bison Meats" is one such example, highlighting the nutritional value of these products.
• Community Building: We featured content that showcased Chalet Market's involvement in the local Montana community, fostering a connection with readers. The article "From Montana's Ranches to Your Plate" highlights Chalet Market's relationships with local ranchers and their commitment to sustainable practices, appealing to readers interested in supporting local businesses.

Each blog post strategically incorporated internal links to relevant product pages within Chalet Market's Shopify store, guiding readers towards purchasing. Every post was also meticulously optimized for search engines, ensuring maximum visibility and reach.

Results:

Since implementing this content strategy, Chalet Market has witnessed significant growth in Shopify traffic and engagement:

• 105% increase in Shopify traffic: The blog content, consistently ranking well in search results, funnels a steady stream of new visitors to the Chalet Market Shopify store.
  
• Increased time spent on product pages: Visitors from blog posts spend more time browsing products, indicating a higher level of interest and purchase intent.
  
  

• Chalet Market Sees Holiday-Level Impressions 6 Months Early: The content strategy has driven a significant increase in impressions, reaching holiday levels six months ahead of schedule. This indicates a strong foundation for continued growth and expanded reach.

  

Client Feedback:

"Content Basis' content strategy has made a tangible difference in our online presence," the Chalet Market team shared. "We are seeing increased traffic to our website and Shopify store, and customers are engaging with our brand on a deeper level."

The Content-Fueled Future of Online Food

Chalet Market's success demonstrates the power of a well-executed content marketing strategy focused on driving ecommerce results. By consistently delivering valuable and engaging blog content, Chalet Market has increased brand awareness, attracted new customers, and boosted Shopify traffic and sales.